The Importance of Tagging Business Listing
Hey there! I just wanted to drop in and talk about the importance of tagging…you know graffiti on our city walls. Just kidding. I want to share a few tips on tagging your business listing properly.
Any noun… product, service, place or in this case, your business listing is made up of a combination of tags. These tags describe the product, service, place or in this case, your business listing. Tags illuminate the features, and characteristics of the product. Tags are extremely important to get people to find what you have to offer. No two products are the same. What are the unique characteristics of your business?
Similar products can have different tags. eg., A pair of pants can be defined by its size, color, material, brand, discount, sleeve, neck, etc. These are a few of the product tags associated with it. These tags will help shoppers find what they are looking for. Consumers are influenced to choose products when they find products that match their internal tag preferences for that type of product.
Think Like a Consumer
Long story short, think like a consumer. If you tutor students, what would a parent looking for a tutor search for. Some possible tags are the actual word “tutor”, subject, subject-specification, location, grade, age, virtual, in person, gender (if applicable), low cost, discounted, free, and so on. Each tag must be separated with comma. Just imagine if you were looking for your business, what are the tags that you would search within the site to be found? Take some time think this through. Remember tags are extremely important if you want to be found on the site.
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